In a digital world dominated by influencers with followings large enough to populate small countries, Barry Dullman stands alone. With a social media empire sprawling across Facebook, Instagram, X, Threads, and BlueSky, Barry has amassed a following that could comfortably fit in a minivan – and that’s including the bots and scammers. Yes, Barry Dullman, the self-proclaimed pico influencer with fewer than 10 followers on each platform, is pioneering a new frontier in influencer marketing, proving that size doesn’t always matter, especially when it comes to influence.
Barry’s journey to the bottom began with a simple dream: to become a social media mogul without the hassle of being interesting or engaging. “Why bother with quality content when you can just tag Fortune 500 companies in your posts and call it a day?” Barry mused in a recent tweet, accompanied by a selfie with a generic, slightly blurred product in the background. His audience – two bots named “BuyF0ll0wersNow” and “HotSinglesInYourArea” – liked the post.
Despite his modest following, Barry’s ambition knows no bounds. He’s been courting major corporations with the promise of “exclusive access” to his “niche audience.” In a bold move, Barry tagged Elon Musk in a post offering to promote SpaceX launches. “Dear @elonmusk, ready to take your brand to new heights? Let’s launch your next rocket on my feed. Exposure guaranteed. #SpaceX #InfluencerMarketing.” The post remains unliked, uncommented, and presumably, unseen by human eyes.
Barry’s marketing strategy is as unique as his follower count. He recently launched a campaign under the hashtag #MicroMicroInfluence, where he promises to personally mention products to his followers in everyday conversation, whether they’re interested or not. “Imagine the impact,” Barry said in a pitch video that has more views from him refreshing the page than from actual viewers. “I could be talking to someone about the weather, and then bam, I mention your brand. That’s the kind of organic reach money can’t buy.”
Critics might argue that Barry’s influence is too small to make a difference, but he remains undeterred. “It’s not about the numbers; it’s about the connections. Sure, those connections might be mostly automated bots and a few confused scammers, but in today’s market, every follower counts,” Barry explains, adjusting his webcam for his next live stream to an audience of three (if you count his mom).
In the end, Barry Dullman may not have the followers, the charisma, or even the basic understanding of social media marketing, but what he lacks in influence, he makes up for in delusional confidence. And who knows? In the vast, unpredictable world of the internet, there’s always room for a new kind of star – even if that star shines as brightly as a dim nightlight in the corner of the web.